Comments on: Getting Beyond Media Content vs. Distribution http://rochelle.ca/2008/08/11/getting-beyond-media-content-vs-media-distribution/ An Digital Media CEO focused on Monetization, Social Entertainment, and Fun Thu, 29 Jul 2010 20:54:27 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Rochelle http://rochelle.ca/2008/08/11/getting-beyond-media-content-vs-media-distribution/comment-page-1/#comment-46 Rochelle Tue, 12 Aug 2008 01:38:33 +0000 http://rochelle.ca/?p=29#comment-46 Lianne, You are quite right! Everyone in the business is having to dig much deeper to find those diamonds! It's a challenging process and unfortunately, there are no guarantees (I guess we need to recruit some mining execs to the media business ;-) ) I haven't read that book, but I'll be sure to add it to my ever-growing list :-) ! I'm heading off to Maine next week, maybe I'll pick it up. If nothing else, I'll definitely add it to my list of recommended readings! Thanks for the tip! Lianne,

You are quite right! Everyone in the business is having to dig much deeper to find those diamonds! It’s a challenging process and unfortunately, there are no guarantees (I guess we need to recruit some mining execs to the media business ;-) )

I haven’t read that book, but I’ll be sure to add it to my ever-growing list :-) ! I’m heading off to Maine next week, maybe I’ll pick it up. If nothing else, I’ll definitely add it to my list of recommended readings! Thanks for the tip!

]]> By: Lianne Stewart http://rochelle.ca/2008/08/11/getting-beyond-media-content-vs-media-distribution/comment-page-1/#comment-45 Lianne Stewart Tue, 12 Aug 2008 01:27:11 +0000 http://rochelle.ca/?p=29#comment-45 Interesting - sadly, whenever I raise my eyebrow about an online initiative and ask about its perceived value to the audience (in my case, kids users), the answer is always "it'll be fun for them." I think I just need them to define fun to a child - which might be harder. :) Have you read the Clay Shirky book Here Comes Everybody? It's a good explanation about how enabling users can create an impressive group dynamic. Interesting – sadly, whenever I raise my eyebrow about an online initiative and ask about its perceived value to the audience (in my case, kids users), the answer is always “it’ll be fun for them.” I think I just need them to define fun to a child – which might be harder. :)

Have you read the Clay Shirky book Here Comes Everybody? It’s a good explanation about how enabling users can create an impressive group dynamic.

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