Comments on: Beyond Brand Valuation: Social Capital Valuation http://rochelle.ca/2008/10/13/beyond-brand-valuation-social-capital-valuation/ A Digital Media CEO focused on Monetization, Social Entertainment, and Fun Thu, 05 Jan 2012 02:12:06 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: SCVA Visual Presentation is Much Needed | Social Capital Value Add http://rochelle.ca/2008/10/13/beyond-brand-valuation-social-capital-valuation/comment-page-1/#comment-67 SCVA Visual Presentation is Much Needed | Social Capital Value Add Mon, 27 Oct 2008 19:28:49 +0000 http://rochelle.ca/?p=30#comment-67 [...] Note: Jay, I keep hearing the Web 2.0 Swan Song too.) It has been echoed in conversations with Rochelle Grayson at Donat Group and Joe [...] [...] Note: Jay, I keep hearing the Web 2.0 Swan Song too.) It has been echoed in conversations with Rochelle Grayson at Donat Group and Joe [...]

]]> By: Thank you! Reviews of Social Capital Value Add & Memetic Brand | Social Capital Value Add http://rochelle.ca/2008/10/13/beyond-brand-valuation-social-capital-valuation/comment-page-1/#comment-61 Thank you! Reviews of Social Capital Value Add & Memetic Brand | Social Capital Value Add Wed, 22 Oct 2008 18:22:10 +0000 http://rochelle.ca/?p=30#comment-61 [...] http://rochelle.ca/2008/10/13/beyond-brand-valuation-social-capital-valuation [...] [...] http://rochelle.ca/2008/10/13/beyond-brand-valuation-social-capital-valuation [...]

]]> By: Michael Cayley http://rochelle.ca/2008/10/13/beyond-brand-valuation-social-capital-valuation/comment-page-1/#comment-57 Michael Cayley Tue, 14 Oct 2008 03:29:27 +0000 http://rochelle.ca/?p=30#comment-57 Rochelle, Great post and thanks for the reference to Social Capital Value Add. Raul - I hope that you will join us in this effort. The work of Granovetter is referenced in SCVA along with the work of Ron Burt and other SNA thinkers. In particular, I think that Burt's structural holes theory, coming along roughly 20 years after Granovetter's Strength of Weak Ties argument is a good template for thinking about the relationship between brand and Social Capital Value Add. Structural Holes seems to address the same issues as Strength of Weak Ties, but Burt argues that it is more squarely targeted at the structural sources of value, rather than being a correlate. SCVA and brand are related and they describe similar value, but I feel that SCVA holds more promise for the kinds of metrics that we are capable of delivering in the networked age. See you both over at www.socialcapitalvalueadd.com? Cheers, mc Rochelle,

Great post and thanks for the reference to Social Capital Value Add.

Raul – I hope that you will join us in this effort.

The work of Granovetter is referenced in SCVA along with the work of Ron Burt and other SNA thinkers.

In particular, I think that Burt’s structural holes theory, coming along roughly 20 years after Granovetter’s Strength of Weak Ties argument is a good template for thinking about the relationship between brand and Social Capital Value Add.

Structural Holes seems to address the same issues as Strength of Weak Ties, but Burt argues that it is more squarely targeted at the structural sources of value, rather than being a correlate.

SCVA and brand are related and they describe similar value, but I feel that SCVA holds more promise for the kinds of metrics that we are capable of delivering in the networked age.

See you both over at http://www.socialcapitalvalueadd.com?

Cheers,
mc

]]> By: Rochelle http://rochelle.ca/2008/10/13/beyond-brand-valuation-social-capital-valuation/comment-page-1/#comment-56 Rochelle Mon, 13 Oct 2008 20:19:26 +0000 http://rochelle.ca/?p=30#comment-56 Raul, Obviously, there's something in the air... ;-) You are absolutely right that Social Network Analysis (SNA) is a great tool in valuing the social capital! We need to take an SNA value and translate it into a dollar-figure that can be "objectively" assigned to companies and provide a mechanism to value their "social capital market value". I'd love to read some of those SNA references you mentioned! Thanks again! Raul,

Obviously, there’s something in the air… ;-)

You are absolutely right that Social Network Analysis (SNA) is a great tool in valuing the social capital! We need to take an SNA value and translate it into a dollar-figure that can be “objectively” assigned to companies and provide a mechanism to value their “social capital market value”.

I’d love to read some of those SNA references you mentioned! Thanks again!

]]> By: Raul http://rochelle.ca/2008/10/13/beyond-brand-valuation-social-capital-valuation/comment-page-1/#comment-55 Raul Mon, 13 Oct 2008 20:00:26 +0000 http://rochelle.ca/?p=30#comment-55 It's SO timely that you talk about this topic, as I'm writing about Granovetter's Strength of Weak Ties (the sociological foundation of social capital, as you accurately mentioned). Social network analysis (the quantitative one) would certainly help you with building the metrics. I may have one or two references that might be of help. In the literature on industrial districts, Granovetter's work is highly praised as it argues that industries cluster where social capital networks are formed. That's one of the reasons why we have a Vancouver high tech cluster :) It’s SO timely that you talk about this topic, as I’m writing about Granovetter’s Strength of Weak Ties (the sociological foundation of social capital, as you accurately mentioned).

Social network analysis (the quantitative one) would certainly help you with building the metrics. I may have one or two references that might be of help.

In the literature on industrial districts, Granovetter’s work is highly praised as it argues that industries cluster where social capital networks are formed. That’s one of the reasons why we have a Vancouver high tech cluster :)

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