http://rochelle.ca A Digital Media CEO focused on Monetization, Social Entertainment, and Fun Thu, 05 Jan 2012 02:12:06 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://rochelle.ca/about/comment-page-1/#comment-229 Social Media Marketing Unplugged Conference « anumpkhan Thu, 03 Feb 2011 09:40:59 +0000 #comment-229 [...] Rochelle Grayson is the CEO for Bookriff and a professor at UBC for continuing studies in Social Media Marketing. My initial impression of her was everything that ambitious girls aspire to be in their careers. A smart, fun, creative, talented and most of all successful woman with so many years of experience behind her. Her topic for the presentation was on Monetization and Social Media. Ultimately, as she so accurately pointed out, everyone wants to know how they ca make money off the use of Social Media as a marketing tool. She reminds us over and over again that it’s all about time and convenience. People will pay if they can get a product quickly and easily. As mentioned before, mobile marketing has mastered this business model. Hence she also reminds us that you must be careful with social media in describing where you want to make your money. Do you want consumers to pay for the phone application or in your store (whether that’s your online store or bricks and mortar establishment). Ultimately people will pay for services that allow for relationships, health and fitness, entertainment, Success and status. She emphasizes that your objectives and goals must be clear in order to effectively communicate the benefits of your services to the consumer via marketing and henceforth increase conversion whether that means sales in dollars or increased admissions into your school. Ask yourself ” do we offer a superior experience?” [...] [...] Rochelle Grayson is the CEO for Bookriff and a professor at UBC for continuing studies in Social Media Marketing. My initial impression of her was everything that ambitious girls aspire to be in their careers. A smart, fun, creative, talented and most of all successful woman with so many years of experience behind her. Her topic for the presentation was on Monetization and Social Media. Ultimately, as she so accurately pointed out, everyone wants to know how they ca make money off the use of Social Media as a marketing tool. She reminds us over and over again that it’s all about time and convenience. People will pay if they can get a product quickly and easily. As mentioned before, mobile marketing has mastered this business model. Hence she also reminds us that you must be careful with social media in describing where you want to make your money. Do you want consumers to pay for the phone application or in your store (whether that’s your online store or bricks and mortar establishment). Ultimately people will pay for services that allow for relationships, health and fitness, entertainment, Success and status. She emphasizes that your objectives and goals must be clear in order to effectively communicate the benefits of your services to the consumer via marketing and henceforth increase conversion whether that means sales in dollars or increased admissions into your school. Ask yourself ” do we offer a superior experience?” [...]

]]> http://rochelle.ca/about/comment-page-1/#comment-219 Tweets that mention Rochelle Grayson – About Me -- Topsy.com Wed, 12 Jan 2011 17:56:41 +0000 #comment-219 [...] This post was mentioned on Twitter by Marlene Dong. Marlene Dong said: RT @eacconference: Shelley Fralic @socialstudies_ http://bit.ly/e6sTKN + Rochelle Grayson @rochellegrayson http://bit.ly/gFVdsm tobe ke ... [...] [...] This post was mentioned on Twitter by Marlene Dong. Marlene Dong said: RT @eacconference: Shelley Fralic @socialstudies_ http://bit.ly/e6sTKN + Rochelle Grayson @rochellegrayson http://bit.ly/gFVdsm tobe ke … [...]

]]> http://rochelle.ca/about/comment-page-1/#comment-76 Sparxoo » Blog Archive » Top 25 Blogs Tue, 17 Feb 2009 10:56:56 +0000 #comment-76 [...] technology and social interaction meet. Make sure to check out the great presentations. 14. Rochelle Grayson-As the COO of the Donat Group, Rochelle brings a fresh, insightful perspective to her media blog. [...] [...] technology and social interaction meet. Make sure to check out the great presentations. 14. Rochelle Grayson-As the COO of the Donat Group, Rochelle brings a fresh, insightful perspective to her media blog. [...]

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