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	<title>Rochelle Grayson</title>
	<link>http://rochelle.ca</link>
	<description>A Digital Media CEO focused on Monetization, Social Entertainment, and Fun</description>
	<lastBuildDate>Mon, 14 Nov 2011 21:19:17 +0000</lastBuildDate>
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		<title>Entrepreneurism Goes Beyond Race or Gender</title>
		<description>Over the past couple of weeks, I have been following the heated online discussions and twitter conversations about CNN's documentary, Black in America: The New Promised Land - Silicon Valley, which profiled Black entrepreneurs in Silicon Valley and aired last night.  In response to some preliminary clips that were distributed, ...</description>
		<link>http://rochelle.ca/2011/11/14/entrepreneurisn-goes-beyond-race-or-gender/</link>
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		<title>Long-Form vs. Short-Form Content</title>
		<description>A recent New York Time article reports that young people are less interested in (long-form) content on blogs and are more interested in (short-form) content on Facebook, Twitter, and Tumblr. A colleague of mine, Mark Evans, writes a great post as to why he still sees value in blogging and ...</description>
		<link>http://rochelle.ca/2011/02/21/long-form-vs-short-form-content/</link>
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		<title>Comparison of XBOX 360 Kinect Exercise Games</title>
		<description>Happy New Year to you and Steve, too!
To provide you with some context, my husband and I got our XBOX 360 the night they launched Kinect. (We just happened to be up at midnight and decided, literally at 11:45 PM, to go out to see how long the lines were ...</description>
		<link>http://rochelle.ca/2011/01/06/comparison-of-xbox-360-kinect-exercise-programs/</link>
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		<title>Publishers&#8217; Value: One Size Doesn&#8217;t Fit All</title>
		<description>Seth Godin is making waves in the publishing world today! He has stated that he is giving up on the traditional publishing and will pursue other distribution channels. I am finding the responses and comments quite intriguing and insightful. Some are arguing that Seth Godin isn't a "real author", others ...</description>
		<link>http://rochelle.ca/2010/08/23/publishers-value-one-size-does-not-fit-all/</link>
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		<title>Amazon vs. Apple: Different Business Models</title>
		<description>There has been a great deal of discussion about Amazon's recent announcement and pricing for the Kindle 3. (And yes, I will probably be purchasing one!) Many are saying that the Kindle 3 may very well put an end to the eReader wars, with Kindle clearly on top. (The iPad ...</description>
		<link>http://rochelle.ca/2010/07/29/amazon-vs-apple-different-business-models/</link>
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		<title>Announcing My New Job: CEO of BookRiff</title>
		<description>It's official! After my last post about the challenging business environment in Vancouver, I am thrilled to announce that I have taken on the role of CEO for a top-notch startup called BookRiff! So, Vancouver, like it or not, you are stuck with me for a little more time :-)

I ...</description>
		<link>http://rochelle.ca/2010/06/20/annoucing-my-new-job-ceo-of-bookriff/</link>
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		<title>Vancouver&#8217;s Challenging Business Environment</title>
		<description>Yesterday, I read a great post by Alex Samuel, "Even in a virtual world, where you live still matters". Her thoughts were incredibly apropos because recently, I've been stewing about what the city of Vancouver has to offer business people like myself. As I stated almost two years ago, Vancouver ...</description>
		<link>http://rochelle.ca/2010/04/10/vancouvers-challenging-business-environment/</link>
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		<title>Phenomenal Women in Science and Technology</title>
		<description>Yeah, today is Ada Lovelace Day! And, that means that for almost 50 hours (think of the entire world), we are paying tribute to phenomenal women in science and technology! Quite frankly, it's a real shame that we only focus on this topic for 50 hours because I'm sure the ...</description>
		<link>http://rochelle.ca/2010/03/24/phenomenal-puerto-rican-and-african-american-women-in-science-and-technology/</link>
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		<title>Gamers Want Trust, Control, Simplicity, &amp; Playfulness, too</title>
		<description>I just read this interesting MediaPost article about consumer trends for consumer packaged goods and wondered how these food trends translate to the games space?
Trust
Players are looking for game publishers they can trust! Of course, they can always go with the tried-and-true, but they may also be open to trying ...</description>
		<link>http://rochelle.ca/2009/09/08/gamers-want-trust-control-simplicity-playfulness-too/</link>
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		<title>Flexible and Experienced vs. Old and Stodgy</title>
		<description>Happy Labor Day! Today is the last day of summer and now, it's time to get back to business as the "New Year" begins. I'm re-reading a few books/posts as I prepare for my next venture (yes, there is something incubating and I'll report back in a few weeks or ...</description>
		<link>http://rochelle.ca/2009/09/07/flexible-and-experienced-vs-old-and-stodgy-leaders/</link>
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