Rochelle Grayson
A Digital Strategist Focused on Monetization & Social Experiences

Random Musings

I just read a very interesting analysis by Shelly Palmer about Margins vs. Ratings and the Future of TV. Shelly makes some great points and looks to the past to better understand the future. As a business person, I find such articles really thought-provoking because they provide an important reminder of the fine balance between business goals and creativity, especially as these pertain to entertainment.

Starting tomorrow, I will be holding several off-site strategic planning sessions for my company and I’m really looking forward to hearing the creative ideas from my staff! Clearly, I want to my company to succeed financially, and at the same time, I want to foster an environment of extreme creativity and exploration! It’s been proven time and time again that without a strong creative vision, a sustainable business model is hard to achieve.

So, it’s time for me to put the “how” aside for a few days and start thinking about the “implausible”! I once worked for a president, who asked us all to be BODACIOUS in our goals! I really like that word and I think I just might borrow it :-)