Rochelle Grayson
A Digital Strategist Focused on Monetization & Social Experiences

Random Musings

(posted on 25 May 2008)

I’m exhausted! This past week, Vancouver hosted two of its largest digital media conferences, the Vancouver International Games Summit (VIGS) and the Vancouver International Digital Festival (VIDFEST), simultaneously!

I was very fortunate to connect with several bright, sharp and visionary people and am still digesting all the nuggets of wisdom that were doled out. It’s going to take a while before completely internalizing all that I heard.

I must admit that I am always most interested in the question of “What’s happening with ‘Business’?” All I can say is the only consistent answer I heard was: Change! Awesome!! :-)

Changing business models mean lots of new opportunities and challenges, and, of course, lots of uncertainty! I thrive in uncertainty!

As a teaser, here are a few of the “nuggets” that have me stewing:

  • Social Capital and its role in the Social Media Economy
  • The Importance of Micro-transactions in Social Media Monetization
  • The Importance of Social Experiences to ALL media businesses
  • Synergizing the Mob
  • New Leadership and Organizational Models
  • Agile Business Planning

Unfortunately, I don’t have any concrete answers right now; lots more thinking to be done! If you’re interested in batting around some of these ideas with me, do send me a note!

In the meantime, I’ll try to catch up on my email backlog and recharge my battery before my week begins…and, for all my US colleagues and friends, have a great Memorial Day weekend!